Summary
The council approved the $56 million FY 2027 tourism marketing budget. Small business owners — a fashion studio, a baker, Black San Diego — testified the Tourism Authority's accelerator program directly helps them, while one commenter questioned the spending's transparency.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Jun 16, 2026.
Impact analysis
About $56 million in transient occupancy tax revenue funds destination marketing.
Hotels, sports events like the NASCAR weekend and Holiday Bowl, and small businesses that serve visitors.
Mentions & discussions (2)
City Council Meeting AM Session - Jun 16, 2026
The $56 million tourism marketing district budget cleared on consent, with small-business owners and Sports San Diego testifying that TMD dollars keep visitors — and their spending — flowing to local shops and events.
Tuesday Agenda Revised Added S500-S505 - Jun 16, 2026
The council approved the $56 million FY 2027 tourism marketing budget. Small business owners — a fashion studio, a baker, Black San Diego — testified the Tourism Authority's accelerator program directly helps them, while one commenter questioned the spending's transparency.
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